By Harley Nefe
While many country music fans are brought to Boone this weekend for the Luke Combs concert on Saturday, September 4, there is an interesting fact floating around the city that revolves around the country music star. The latest music video for Luke Combs’ song “Cold As You” features scenes from a local favorite restaurant.
The video, which premiered on August 24, opens with three trucks in the parking lot of Troy’s 105 Diner, then continues inside the food court with a man sitting at the counter.
Justin “JB” Byrum, who is one of the owners of Troy’s Diner, remembers how this opportunity presented itself.
“It was a Friday night, and one of our crew got a phone call from the production crew asking if we would be willing to let them shoot some of the video here,” Byrum recalls. “I don’t think anyone really believed it was true, but it hit me, and when I spoke to them on the phone, they said the restaurant was the perfect place.”
The production team was looking for a 1950s-style restaurant, and Troy’s Diner shares a special local bond with Luke Combs as he was a former App State student.
“It’s a local spot, and it fits very well with the song,” Byrum said. “They were actually in a time crunch because they weren’t going to do the clip and then later decided they were going to do it. It was either us or if we said no they would go to Waffle House. But it worked really well for us and for them.
Luke Combs was not at Troy’s Diner during filming as he was on tour, but the production crew filmed at the restaurant on July 16.
“They arrived on a Friday afternoon and it took them about 15 hours,” Byrum said. “We closed Friday afternoon, and they did all of the filming here in one day. It was crazy to see. Luke Combs’ mom was there, and she was in the video with all the cast. The whole team was super nice. It was a really cool experience to be a part of.
Byrum got to see it all unfold.
“It was really cool to see how the shots fit together and then see the video because we watched them shoot that scene a hundred times, and it’s only in the video for about three seconds,” he said. he explained. “It was a neat inner perspective to see the plans, find out what was supposed to happen, and then watch the final video come to fruition.”
When he saw the finished video for the first time, Byrum said it was really exciting. Many customers also visited the restaurant and talked about the dinner presented.
“The director of the video was talking about getting Luke Combs through here if we’re lucky, but who knows,” Byrum said. “I can’t complain about business right now! “
The music video for the song “Cold As You” with Troy’s 105 Diner is linked below: