The European Jazz ™ Apple season is off to a good start


The new season Jazz apples are expected to arrive in various European supermarkets this week, and T&G Global says the harvest is impressive, with rich color and a tangy, sweet taste.

Frank Alluine, European Variety Development Director for T&G Global, said the company expects above-average quality apples and a record harvest volume this season. “Our Jazz apples look great in color, texture and flavor. The superb quality of our new season fruits is an absolute credit to the great efforts of our passionate growers, despite the difficult weather.

“We expect a record volume of around 40,000 tonnes from the European producing regions of France, South Tyrol, Germany, Austria and Switzerland. In the UK we have also had a promising season and expect a volume of around 8,000 tonnes.

Alluine says the new season Jazz apples are particularly crunchy, juicy and refreshing, matching the brand’s new look and feel. “Earlier this year, we refreshed the brand’s appearance to reinforce the unique qualities and flavor profile of Jazz. We have also developed new packaging formats to support the Jazz snacking occasion.

This season, new recyclable packaging formats are being rolled out in Europe to support the company’s sustainable development goals of having 100% recyclable packaging by 2025. “Sustainable development plays a central role in our production. Almost 80% of our European apple supply is grown in France, where all producers have a High Environmental Value.
certificate. To receive this farm certificate, our producers must meet strict criteria that include sustainable water management and the preservation of biodiversity.

“With bold new packaging and tasty apples, we’re confident this season will be pretty successful! “

For more information:
Melina Mundy Hermann
T&G Global
Phone. : +64 21 362 469
Email: melina.mundy-hermann@tandg.global

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