Sep 22, 2021 — Blue Bottle Coffee, a global network of coffee shops in the United States and Asia, has committed to achieving carbon neutrality by 2024. This extends brand-wide, from sourcing coffee and ingredients to customer use and ending lifetime greenhouse gas (GHG) emissions for products and packaging.
Blue Bottle will achieve carbon neutrality for its GHG emissions first by reducing as much as possible. A key part of this is working with coffee farmers to support and scale up regenerative farming practices.
This supports carbon elimination and high quality offset projects for unreduced GHG emissions.
In September 2017, Nestlé acquired a majority stake in Blue Bottle for an undisclosed amount.
The strengthening of its environmental goals by Blue Bottle represents another important step towards the long-term sustainability goals of the brand and the reduction of GHG emissions.
This year, the company focused on reducing GHG emissions in four key areas: coffee supply, electricity, dairy and waste.
The company also underlines its commitment to help develop regenerative agriculture as part of its 2024 carbon neutrality goal. Blue Bottle has made a multi-year commitment to purchase the first high-quality agricultural carbon credits certified by a register.
Produced by Carbon by Indigo, these credits are helping American farmers make the transition to more beneficial agriculture from conventional practices.
In 2022, the company will publish its accelerated roadmap to achieve carbon neutrality by 2024.
“Since our inception in 2002, sustainability has been a core value at Blue Bottle. For us, sustainability means taking care of people and the planet, ”says Karl Strovink, CEO of Blue Bottle Coffee.
This next major step towards carbon neutrality by 2024 will involve fundamental changes in Blue Bottle’s business operations and supplier partnerships.
Over the past year, Blue Bottle has completed its first round of sustainability audits on most of its coffee purchases. The audit reports will help Blue Bottle integrate climate goals into its work with coffee suppliers.
Blue Bottle also reduced the GHG emissions associated with its electricity consumption first in the United States and Japan by purchasing renewable energy certificates for part of the cafes and a production site.
He also led the change to introduce oat milk to its Asian markets, having long offered oat milk at no extra cost in American cafes. In June 2021, test cafes in northern and southern California markets invoked oat milk as the default beverage in milk-based beverages for coffee and mobile orders, resulting in reduce the consumption of cow’s milk in these cafes by 8%.
Blue Bottle says it is on track to achieve zero waste operations for half of its US cafes by the end of 2021, to reach all US cafes by 2023. This goal requires cafes to divert 90% of their waste from landfills, incineration or the environment. Blue Bottle’s Jackson Square coffee shop opened this spring with zero waste operations, achieving a 98% diversion rate in its first month.
In 2022, Blue Bottle will expand its zero waste operations to its US production sites and begin implementation in Asia.
Edited by Gaynor Selby
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