Hard Rock Hotels® ranked # 1 for guest satisfaction among premium hotels in JD Power 2021 study

Hard Rock Hotels Honored To Top The Charts For Third Year In A Row

HOLLYWOOD, Florida, July 14, 2021 / PRNewswire / – Today, Hard Rock Hotels announced that it has been named the # 1 premium hotel brand in the 2021 JD Power Guest Satisfaction Survey in North America. This is the third year in a row that the iconic brand has been recognized as one of the best performing hotels by leading data and analytics company JD Power. The study analyzes approximately 33,000 guest responses to survey questions and ranks over 100 hotel brands across six market segments to measure customer satisfaction, advocacy and loyalty.

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(PRNewsfoto / Hard Rock International)

In addition to receiving the highest score for guest satisfaction among upscale hotel chains, Hard Rock Hotels received the highest score of any hotel brand, across all categories surveyed in the study. Hard Rock was ranked # 1 for six factors including arrival / departure; guest room; food and drinks; services and amenities; hotel amenities; and costs and fees – all of which are integral to the unique customer experience hosted by Hard Rock.

To create memorable stays and the best hospitality experience for guests, Hard Rock Hotel properties offer a range of tailor-made offers. The character-defining elements include music infused amenities such as the Sound of your stay®, an add-on program designed to create discovery and interaction with music – an essential part of the Hard Rock brand. Each property is accented by the unforgettable storytelling of the collection of priceless musical memorabilia. Hotels around the world offer an exceptional range of food and drink offerings, one-of-a-kind wellness and fitness programs, plenty of activities for kids and families, and endless entertainment at through live shows and curated content. In addition, the brand remains committed to the health and safety of customers through its SECURITY + SOUND program developed in 2020 with global health and sanitation specialists.

“We are honored that our dedication to our guests is once again recognized by JD Power and we are grateful for the commitment of our hotel teams,” said Dale hipsh, Senior Vice President of Hard Rock Hotels. “Since our founding 50 years ago, Hard Rock has been committed to creating experiences that delight our fans. With each new destination in which our hotels emerge, we are creating an authentic and thoughtfully designed trip.”

As demand for the Hard Rock experience continues to grow, the brand’s hotel portfolio continues to expand rapidly, including the recent opening of the Hard Rock Hotel Madrid, located in the Golden Triangle of art in the Spanish capital. European expansion will continue with the opening of Hard Rock Budapest later this year. In 2022, the brand will welcome its new flagship hotel in new York, establishing a must-see entertainment destination in the heart of downtown Manhattan.

The recognition of the JD Power 2021 study, combined with the expansion of Hard Rock, is a testament to the brand’s continued dedication to serving guests and fans around the world.

About Hard Rock hotels and casinos
Hard Rock Hotels & Casinos is internationally recognized as a leader in the hospitality industry – offering world-class entertainment, contemporary designs, unrivaled service and unique branded amenities, catering to modern travelers seeking a respite from the traditional , predictable hotel experiences. Driven by integrity, philanthropy and unparalleled customer experiences, the brand adorns 26 distinctive hotels and 9 hotels and casinos in the world’s most enviable destinations. Hard Rock Hotels continues to offer incredible live music, dining options that make guests’ taste buds sing, head-to-toe wellness services and a host of other amenities, all while adhering to social distancing guidelines and by adhering to SAFE + SOUND protocols. For more information on Hard Rock hotels, visit hardrockhotels.com.

About Hard Rock®
Hard Rock International (HRI) is one of the world’s most recognized companies with locations in 68 countries spanning 239 locations that include hotels, casinos, Rock Shops®, venues and cafes owned / authorized or managed. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sports betting, retail sports betting and internet gaming platform. Starting with a Eric Clapton guitar, Hard Rock has the world’s largest and most valuable collection of authentic musical memorabilia with over 86,000 pieces, which are on display in its locations around the world. In 2021, Hard Rock International received the Best Employer in Travel & Leisure, Gaming & Entertainment industry award from Forbes and was also named America’s Best Managed Company by Deloitte Private and The Wall Street Journal. In 2020, Hard Rock was named one of Forbes Magazine’s Top Diversity Employers and one of the Top Employers for Women. Hard Rock Hotels & Casinos also received # 1 in the 2020 Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group. The Hard Rock destinations are located in international gateway cities, including its two most successful flagship properties in Florida and is home to the world’s first Guitar Hotel® in South florida, Global Gaming Property of the Year 2020. The brand is owned by HRI’s parent entity The Seminole Tribe of Florida. For more information on Hard Rock International, visit hardrock.com or shop.hardrock.com.

About JD Power
JD Power is a global leader in consumer information, advisory services, data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, JD Power has for more than 50 years provided incisive industrial intelligence on customer interactions with brands and products. The world’s largest companies in major industries trust JD Power to guide their customer-centric strategies.

JD Power has offices at North America, Europe and Asia Pacific. To learn more about the company’s business offerings, visit JDPower.com/business. The JD Power Auto Purchase Tool can be found at JDPower.com.



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SOURCE Hard Rock International

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