CBS Reluctant To Broadcast 2022 Academy Of Country Music Awards Over $ 22 Million Asking Price, Ratings Down (Exclusive)

Dick Clark Productions buys the show from NBC in deal to renegotiate struggling Golden Globes, TheWrap has learned

CBS balked at a staggering $ 22 million a year request to authorize the 2022 Academy of Country Music Awards, leaving show producer Dick Clark Productions to scramble to negotiate a new deal amid declining ratings. listening and internal turmoil, TheWrap learned.

CBS, which has broadcast the ACM Awards since 1998, declined to respond to the request for $ 22 million to renew its deal, according to two people familiar with the negotiations. Insiders said the new price was well above the previous annual price of $ 20 million for a show that has lost nearly half of its audience since 2018.

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